Tuesday 11 January 2011

3) What kind of media institution might distribute your media product and why?



The company name and logo and the role of such companies:

The name of my production company is called 'Kaleidoscope Productions'. The reason I decided to call it this particular name is because I thought it would put across a meaning to the production of films - kaleidoscope being a product of mirrors containing loose, coloured objects - which I thought would apply creatively to the meaning of watching a film; to inspire and capture the viewers attention.
The role of my production company is to be responsible for producing ideas and physical productions such as films, adverts, radio and television programmes. The production company may also find and organise funding for these types of products.

If I had more time, I would probably design a logo for my own 'Film Production Company'. I have sourced my own photo that I have created not long ago. I think this particular picture would reflect the name of the company well. I also begun to find the style of font I would use for the title of the logo. 
(see images below)

What does a production company do?:
A production company is responsible for the product of media products, such as Film, Television, Adverts, Radio, Performing Arts and 'New Media'.
A production company may even fund productions by raising money or accomplish funding through an 'emissary' (someone sent on a mission to represent the interests of someone else).
A production company may be big or small, which can sell its products to a film studio or even presenting it in a studio.
A highly reliable and recognisable production company is 'Columbia Pictures Industries' which is both a production and a distributor. It is also one of the leading film companies in the world.
Another production company that is useful is 'Coffee Films' - an independent British film production company. It was incorporated in 2003 and within a year, it was recognised as one of Europe's best young production companies. They produce documentaries (music and wildlife) and films
My film would most likely be produced by 'Coffee Films' because, even though its not been going as long as bigger companies such as 'Columbia pictures', I think that it would be more appropriate for my film to be produced by a smaller, british distribution company like 'Coffee Films'.

The idea of a distributor and who that might be and why:

A distributor has the proof in its name - It's a person who distributes/markets merchandise. In the terms of the film industry - A distributor is a company or individual responsible for releasing film to the public, either theatrically or for home viewing (such as on DVD, Video, Television...etc)
This can be done through 'directly' or through theatrical exhibitors.
Columbia Pictures Industries, Inc. is an american production and distribution company. It has been going since May 1919 (known as C.B.C. Film Sales) but was renamed Columbia Pictures in 1924! 
There are other examples of small British distribution companies, which can be found on the British Film Production and Distribution website.
My film would be most likely be distributed by a smaller british distributing company as it would be more realistic and small budgetable.
When the film is first produced, the feature film is often shown to audiences in a movie theater or cinema. Usually, only one film is the featured presentation - but before the 1970s, there used to be double features a high quality picture known as an 'A picture' followed by a lower quality 'B picture'. The A picture is rented by an independent theatre for a lump sum and the B picture is rented out for a percentage of the 'gross receipts'. Nowadays - the material show before the feature presentation consist of previews of soon to be release movies and advertisements / Trailers.

Where the money might have come from for a film such as yours:

Film funding is important for the production of the product/film itself, so it is important to find a reliable source of funding. This can be done through many sources, such as lottery funding (the national lottery) or a Government-backed lead agency (Uk Film Council). They ensure the economic, cultural and educational aspects of film are effectively represented at home and abroad. The money for my film can come from these sources as they are the most recognised and trusted.
Other sources of funding can include Local Councils, Charities, Production schemes and Competitions and  Completion Fundings.

Local councils: Local councils can help fund films by putting money towards a short filmmaking initiative. They would be more likely to fund a film which deals with social exclusion or is a benefit to the local community. This can be found by visiting the local council or county website and findinfg out if their arts department will fund the project.


Charaties: It's surprising, but even charaties can fund short films! - a number of them for a matter of fact. For example, Wellcome Trust is the UK's largest medical research charity has an Arts Award that funds projects (inc. short films) that are inspired by a biomedical science.
Depending on the type of film, can apply well to certain charities and have a relevance to that charity.


Production Schemes and competions: There are various schemes set up by broadcasters and other organisations that produce a series of shorts, such as the BBC New Music Shorts and Channel 4/UK Film Council's Cinema Extreme schemes.

Completion Fundings: It can be hard to find the last bit of funding for final stages of post-production. The New Cinema Fund run a scheme called the Completion Fund that can offer up to £50,000 to support filmmakers and production companies in securing vital funds for the completion of short film projects that have already been shot but lack the funds to finish.

Why the various people are names in the titles - which jobs appear in title and in what order and how have you reflected this?:

Within my own film opening, I included the 'titles' to acknowledge and take note of the key people/companies who took part in the production/making of the film. Such as the characters along with the actor’s names, production companies, distributors...etc. The order I displayed my titles in were by 'BrightLight Pictures', 'Kaleidoscope Production', 'Starring Liam Smithington' and 'Lauren Arnoldo'. The reason I decided to put it into this particular order, is because I thought it created a good build up from the production and distrubitution names to the peoples/actors names. The credits are normally placed at the end of the film and have always been an essential part of any motion picture. The reasons to why there are various names included in the titles is because it acknowledges the ideas or other work of writers and contributors - because it wouldn't be fair if someone had their work and contribution in the film without being acknowledged or recognised.

What your film is similar to 'institutionally' (name some films which would be released in a similiar way)
Some films that influenced me to produce this style of film/film opening are films such as Inception, V for Vendetta, Mr and Mrs Smith and even James Bond (Casino Royale). The story line doesn't necessarily follow these film examples, however, alot of my inspiration came from these films. I made sure I had considered and included conventions of a thriller such as quick cuts, camera angle changes, music that gives tension, the lighting/shadows and the general build up.
For example, Inception inspired me to have a twist to the storyline, V for Vendetta gave many examples of the lighting, shadow and the 'thrilling' feeling of the film, Mr and Mrs Smith inspired me with the gender difference/rivalry storyline and James Bond - Casino Royale gave me examples of a slick smooth character, quick changing shots for the excitement and action.

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